"Display media" refers to any form of digital visual content that is presented on a screen, such as images, videos, animations, graphics, and ads. "Sensitive content" generally refers to any material that contains potentially offensive or controversial topics, including adult themes, violence, racism, graphic or explicit imagery, political or religious content, and more.
When display media contains sensitive content, it may pose a risk to the viewer's safety, well-being, or privacy. For instance, children or vulnerable audiences may be exposed to inappropriate or harmful content, which can have negative psychological, emotional, or physical effects. Moreover, sensitive content may violate ethical, legal, or policy standards, such as community guidelines, advertising rules, copyright laws, etc.
To mitigate the risks associated with sensitive content in display media, many platforms, publishers, and advertisers have implemented various measures, such as content rating systems, age verification, content blocking, user flagging and reporting, contextual advertising, brand safety tools, and more. Additionally, content creators and marketers need to be aware of the potential effects of the material they produce and promote, and take responsibility for ensuring that their content is appropriate, relevant, and respectful to their audiences.
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